At Crucial Trading, we’re all about pushing design boundaries and offering products that combine style and quality. We know your time is valuable, which is why we’ve created innovations to make your experience with us and our retail partners even better. Our new hubs, located in trusted retail stores, are here to meet all your design needs.
Step into our in-store Design Hubs, inspired by our Chelsea Harbour showroom. These stylish spaces, found within your favourite trusted retail stores, offer a personalised service where you can explore a handpicked selection of materials, colours, and patterns to create a rug that’s truly your own. With several locations across the UK, great design is closer than ever.
Our design hubs are powered by high-end retailers, ensuring you get the best guidance. Our trusted partners are here to help with everything from design tips to the technical details, making the process smooth and enjoyable.
Check out the swatch wall: Get up close and personal with our swatch wall, where you can touch and see a wide range of textures, colours, and patterns to find the perfect fit for your space. Try our rug builder technology: Customise your rug with our advanced rug builder, which lets you see your design come to life in real-time, so you know it’s just right before you order.
Find a local knowledgeable retailer, hand selected and recommended by Crucial Trading.






