Peaceful Willow WR105


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width 5m
backing Action
fibre 100% Wool
Suitability Heavy Domestic, Stairs, Rugs
Create your bespoke rug Rug Builder


Calm Cloud WR104
Cool Haze WR102
Gentle Dove WR103
Light Stone WR106
Peaceful Willow WR105
Smooth Silk WR101
Soft Eden WR100

Simmering beneath the surface of the ocean, keeping storms at bay, a Reef forms for both protection and to create a habitat. Home to living coral, fish, sea horses, lobsters, turtles and more, the reef provides a safe sanctuary for these delicate sea creatures. Though the corals that reside along the Reef are often bright and vibrant in colour, the Reef itself tends to have a more neutral, muted colour pallet, much like our collection of the same name. 

One of nature’s greatest wonders, Reef is a ridge of shoal, rock or other stable materials. Similarly, the Reef collection is made from 100% New Zealand wool, the finest sustainable wool available. Widely adored for its soft fibres and durable nature, New Zealand wool is incomparable. From the dulcet greige of Soft Eden, to the warm grey of Light Stone, Reef forms the basis of your honoured habitat. 

With a fine wool loop, Reef’s design forms a simple plain striped pattern, much like how a Reef follows a shoreline. A solid foundation for a home filled with muted tones or bright, bold patterns, Reef is the perfect place to start.


Reef is suitable for installation in a bedroom, dining room, living room, hallway and on stairs.

The pile content of Reef is 100% New Zealand Wool.

The total pile weight of the Reef collection carpet is 1300g/m².

Pride has a total height of 9mm.

The tog rating for the Reef collection carpets is 1.5

Our Stain Removal and Cleaning Set is formulated specifically for natural fibres and includes a cleaning solution for all-over cleaning and a spot cleaner for specific spills. Also included are a brush and cloth to apply the solutions. We would suggest a good quality suction vacuum cleaner – needs to have a high level of suction to work into the base of the products and remove any dust or dirt.  Avoid using devices with rotating beater bars / brushes as this can damage the surface of the pile.

As a rule of thumb the combined tog rating of the underlay and carpet should be no more than 2.5 Togs. Tog ratings are important as the UFH needs to be able to radiate the heat through the flooring covering. Consider an underlay with no more than 0.8 togs to allow the heat to transfer from the subfloor with ease. This allows you to focus on the carpet providing comfort and style to your home. 

Yes, Reef has been treated with moth repellent treatment.

There is an option to add Intec stain protection onto your order. Intec is a water based formula which can be applied to your carpet or rug before dispatch. It forms an invisible shield around every fibre which resists the absorption of stains and dirt, helping to prolong the life of your Crucial Trading product. Intec is environmentally friendly and will not alter the colour or texture of your floorcovering.

We would recommend always using an underlay, for added comfort underfoot and longevity.                                                Vital Combination Underlay is made from 100% recycled wool and jute felt with a backing of recycled vehicle tyres. With a thickness of 11mm it is suitable for all areas of the home and features good sound and thermal insulation, perfect for domestic wool floorcoverings.

Vital Double Stick Underlay is suited to wool, sisool, sisal, jute, coir and seagrass products and offers superior, long-lasting performance with added recovery from indentations. Available in 6.5mm or 9mm thickness for higher traffic areas in both residential and commercial installations.

A huge part of the appeal of our natural floorcoverings is more than just their inspirational aesthetic. To appreciate their tactile quality, you really need to see them up close. You can order up to five free samples of our carpets and rug borders, so you can be sure your selection is both the perfect feel and colour.

Yes. All of our products are available as wall to wall broadloom carpet and to be made into a bespoke rug or runner.

Rugs and runners can be finished with single or double borders, with or without piping. The standard amount of border showing on the rug surface for a single border type is approximately 55mm. If your chosen design has a double border, for example a Cotton Chenille Inner and Linen Boucle Outer, the joint border width will be approximately 110mm. We can offer a 30mm and 80mm border options, please discuss this further with your retailer.