Gentle Oyster WB101 Cool Slate WB104 Cool Slate WB104


How much will it cost? help

For an indicative broadloom product quote, enter your required length here, choose from the product width options and you will get an instant recommended retail price (inclusive of VAT) for your project.

width 5m
backing Action
fibre 100% Wool
Suitability Heavy Domestic, Rugs
Create your bespoke rug Rug Builder


Cool Slate WB104
Gentle Oyster WB101
Morning Mist WB103
Soft Shell WB102
Warm Grey WB105
White Linen WB100

Representing joy, happiness and purity, Buttercups are a delicate flower with tough roots. Buttercups can be seen across meadows and glorious fields of yellow and the cluster of flowers creates a calming presence across the landscape. This presence translates into your home via our carpet collection of the same name, both beautiful and elegant in texture. Our Buttercup collection of carpets feature an array of neutral colours inspired by the natural world.

The Buttercup collection is made from 100% New Zealand wool, which springs back time and time again, much like the carpets flower counterpart, springing back into bloom when the time is right, but always as stunning as the first day you saw it. New Zealand wool fibres maintain elasticity and tolerance for the changing environment, a classic example of the versatility of nature. 

The silky soft texture of the New Zealand wool fibres in the Buttercup collection is a reflection of the delicate meadows of flowers that inspired the range. Known for its soft nature and strong roots, Buttercups inspire a carpet collection that is perfect for your home.


Buttercup is suitable for installation in a bedroom, dining room, living room, hallway and on stairs.

The pile content of Buttercup is 100% New Zealand Wool.

The total pile weight of this carpet is 1550g/m².

Buttercup has a total height of 10.4mm.

The tog rating of our Buttercup collection is 1.7

As a rule of thumb the combined tog rating of the underlay and carpet should be no more than 2.5 Togs. Tog ratings are important as the UFH needs to be able to radiate the heat through the flooring covering. Consider an underlay with no more than 0.8 togs to allow the heat to transfer from the subfloor with ease. This allows you to focus on the carpet providing comfort and style to your home. 

Yes, Buttercup has been treated with moth repellent treatment.

There is an option to add Intec stain protection onto your order. Intec is a water based formula which can be applied to your carpet or rug before dispatch. It forms an invisible shield around every fibre which resists the absorption of stains and dirt, helping to prolong the life of your Crucial Trading product. Intec is environmentally friendly and will not alter the colour or texture of your floorcovering.

We would recommend always using an underlay, for added comfort underfoot and longevity.                                                Vital Combination Underlay is made from 100% recycled wool and jute felt with a backing of recycled vehicle tyres. With a thickness of 11mm it is suitable for all areas of the home and features good sound and thermal insulation, perfect for domestic wool floorcoverings.

Vital Double Stick Underlay is suited to wool, sisool, sisal, jute, coir and seagrass products and offers superior, long-lasting performance with added recovery from indentations. Available in 6.5mm or 9mm thickness for higher traffic areas in both residential and commercial installations.

A huge part of the appeal of our natural floorcoverings is more than just their inspirational aesthetic. To appreciate their tactile quality, you really need to see them up close. You can order up to five free samples of our carpets and rug borders, so you can be sure your selection is both the perfect feel and colour.

Yes. All of our products are available as wall to wall broadloom carpet and to be made into a bespoke rug or runner.

Rugs and runners can be finished with single or double borders, with or without piping. The standard amount of border showing on the rug surface for a single border type is approximately 55mm. If your chosen design has a double border, for example a Cotton Chenille Inner and Linen Boucle Outer, the joint border width will be approximately 110mm. We can offer a 30mm and 80mm border options, please discuss this further with your retailer.