Natural Floorcoverings
Welcome to the start of your journey where imagination flourishes, ideas form and decisions are made. We aim to inspire and delight. Choose the right floorcovering and everything else falls into place.
Experience Crucial Trading
About Us
Delivering the very best in quality, natural material floorcoverings for nearly 30 years. We’re known for innovating with bold, unabashed use of colour and creative textures and weaves. Discover why our sustainable carpets and bespoke rugs make us worthy of our leading reputation.
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Versatile Durability
Wool
The most popular of floorcovering materials and it’s easy to see why.
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Strength and Resilience
Sisal
Originally used to create strong and resilient twine, we use this stunning material to create graceful and exotic floor coverings.
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The Blend
Sisool
Like many industry artisans, we know it’s the balance of individual ingredients and components that create a new, distinctive blend.
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True Survivor
Seagrass
Arguably our sturdiest material, this hardy grass has to withstand all sorts of abuse to be worthy enough to grace your home.
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Natural Materials
Nineteenth Century Design
Jute
The Mahanadi Belt monsoon season sees an explosion of healthy, green Jute stems.
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Bespoke Rugs
Online Rug Builder
Let your imagination run free with our online rug builder, designed with the latest technology and with meticulous detail so you can experience the most interactive, immersive and realistic digital version of your bespoke rug creation.
Create your masterpiece
Endless Combinations
Hospitality Collection
Discover our endless swatch combinations with our incredible hospitality builder.
Create a Pattern
