Natural Floorcoverings

  • wool
  • sisal
  • sisool
  • seagrass
  • coir
  • jute

WHERE INSPIRATION BEGINS

  • wool
  • sisal
  • sisool
  • seagrass
  • coir
  • jute
See All Floor Coverings

Who Are Crucial Trading?

Welcome to the start of your journey where imagination flourishes, ideas form and decisions are made. We aim to inspire and delight. Choose the right floorcovering and everything else falls into place.

Our Floor Coverings

Rug Builder

Build the perfect rug for you, with our powerful custom rug builder

Build Now

Hospitality Collection

Discover our endless swatch combinations with our incredible hospitality builder.

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Be Inspired

Follow us across social media platforms to stay inspired and see how our beautiful products have been used as the centre of inspiring interior design.

Be Inspired

Get In Touch

We’re here to make sure you have the best possible experience in buying premium floor coverings.

Find A Retailer

Find a local knowledgable retailer hand selected and recommended by Crucial Trading.

Find A Retailer

How Can We Help?

From general enquiries to press and trade, the best way to get in touch with us is to email us or give us a call today.

Contact Us

Order Your Free Brochure

Filled with inspirational photography and a swatch directory. The book aims to inspire and delight, opening your eyes to further possibilities whilst aiding your decision making process.

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