Wool Alpine
Birch White WA517

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width 4m
backing Action
fibre 100% New Zealand Wool
Suitability Heavy Domestic, Stairs, Rugs
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Other colours

Archipelago WA518
Story Telling WA516
Shorter Days WA515
Midsummer Dance WA514
Framed Light WA513
Nordic Time WA512
WA511 Archive Tale
Archive Tale WA511
Sandy Steps WA502
Frosted Peaks WA500
Clear Summit WA501

Introducing Alpine Birch White, a carpet that embodies the serene beauty of a birch tree. With its carefully woven texture and a colour palette inspired by the majestic white bark, this remarkable flooring option paints a tale of natural elegance. Delicate hues of silver and pale beige intertwine, creating a visual symphony that sparkles and gleams under even the softest touch of light, infusing your space with an ethereal depth.

Designed to endure, Alpine Birch White seamlessly blends the timeless durability of 100% pure New Zealand wool with a classic herringbone pattern. It ensures that your home remains insulated from the chilling cold, providing both comfort and resilience. The expertly woven finish adds a natural depth and texture, immersing you in a world of tactile luxury.

Beyond its visual appeal, this carpet boasts the inherent cleanliness of robust natural fibres, effortlessly preserving its pristine appearance over time. Alpine Birch White is not just a flooring option; it’s a story of nature, texture and grace. The harmonious interplay of silver and pale beige merges style and substance, creating an elegant fusion. The addition of a herringbone pattern adds delightful textural variation, allowing for seamless integration into both classic and contemporary design schemes.

Transform your space with the timeless allure of Alpine Birch White, and experience the beauty and durability that will elevate your home to new heights of sophistication.


Alpine is suitable for installation in a bedroom, dining room, living room, hallway and on stairs.

The pile content of Alpine is 100% Wool.

The total pile weight of this carpet is 750g/m².

Alpine has a total height of 4mm.

The tog rating of our Alpine collection is 0.7

Our Stain Removal and Cleaning Set is formulated specifically for natural fibres and includes a cleaning solution for all-over cleaning and a spot cleaner for specific spills. Also included are a brush and cloth to apply the solutions. We would suggest a good quality suction vacuum cleaner – needs to have a high level of suction to work into the base of the products and remove any dust or dirt.  Avoid using devices with rotating beater bars / brushes as this can damage the surface of the pile.

As a rule of thumb the combined tog rating of the underlay and carpet should be no more than 2.5 Togs. Tog ratings are important as the UFH needs to be able to radiate the heat through the flooring covering. Consider an underlay with no more than 0.8 togs to allow the heat to transfer from the subfloor with ease. This allows you to focus on the carpet providing comfort and style to your home. 

Yes, Alpine has been treated with moth repellent treatment.

There is an option to add Intec stain protection onto your order. Intec is a water based formula which can be applied to your carpet or rug before dispatch. It forms an invisible shield around every fibre which resists the absorption of stains and dirt, helping to prolong the life of your Crucial Trading product. Intec is environmentally friendly and will not alter the colour or texture of your floorcovering.

We would recommend always using an underlay, for added comfort underfoot and longevity.                                                Vital Combination Underlay is made from 100% recycled wool and jute felt with a backing of recycled vehicle tyres. With a thickness of 11mm it is suitable for all areas of the home and features good sound and thermal insulation, perfect for domestic wool floorcoverings.

Vital Double Stick Underlay is suited to wool, sisool, sisal, jute, coir and seagrass products and offers superior, long-lasting performance with added recovery from indentations. Available in 6.5mm or 9mm thickness for higher traffic areas in both residential and commercial installations.

A huge part of the appeal of our natural floorcoverings is more than just their inspirational aesthetic. To appreciate their tactile quality, you really need to see them up close. You can order up to five free samples of our carpets and rug borders, so you can be sure your selection is both the perfect feel and colour.

Yes. All of our products are available as wall to wall broadloom carpet and to be made into a bespoke rug or runner.

Rugs and runners can be finished with single or double borders, with or without piping. The standard amount of border showing on the rug surface for a single border type is approximately 55mm. If your chosen design has a double border, for example a Cotton Chenille Inner and Linen Boucle Outer, the joint border width will be approximately 110mm. We can offer a 30mm and 80mm border options, please discuss this further with your retailer.