Jute Herringbone
Natural JT900

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For an indicative broadloom product quote, enter your required length here, choose from the product width options and you will get an instant recommended retail price (inclusive of VAT) for your project.

width 4m
backing Latex
fibre 100% Jute
Suitability Light Domestic, Rugs
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With a surprisingly soft feel and luxuriously natural look, Jute Herringbone combines a heritage herringbone weave with distinctive organic fibres. Created from the stalks of the Corchorus plant – which is native to the monsoon landscapes of India and Bangladesh – Jute is one of the smoothest natural flooring solutions available. It allows for an element of elegant counterbalance, with depth and texture to offset the silky neutral shade. 

Here, luxuriously soft and thick fibres are woven together for a comforting texture beneath the feet, in a homely neutral hue that harmonises easily with any design scheme. Non-toxic and ideal for the eco-conscious, jute has an efficient growth cycle, making it a renewable resource for flooring.

Offering a strong sense of style and versatility, Jute Herringbone makes a handsome addition to any space. It looks especially attractive in a homely living room, snug, or bedroom, for a supple earthy texture beneath your feet.


Jute is suitable for installation in a bedroom, dining room and living room.

Our Stain Removal and Cleaning Set is formulated specifically for natural fibres and includes a cleaning solution for all-over cleaning and a spot cleaner for specific spills. Also included are a brush and cloth to apply the solutions. We would suggest a good quality suction vacuum cleaner – needs to have a high level of suction to work into the base of the products and remove any dust or dirt.  Avoid using devices with rotating beater bars / brushes as this can damage the surface of the pile.

As a rule of thumb the combined tog rating of the underlay and carpet should be no more than 2.5 Togs. Tog ratings are important as the UFH needs to be able to radiate the heat through the flooring covering. Consider an underlay with no more than 0.8 togs to allow the heat to transfer from the subfloor with ease. This allows you to focus on the carpet providing comfort and style to your home. 

Natural plant fibre products, such as Jute, Sisal and Coir, are unaffected by moths.

Our Jute products are treated with Intec stain protection. Intec is a water based formula which is applied to your carpet or rug before dispatch. It forms an invisible shield around every fibre which resists the absorption of stains and dirt, helping to prolong the life of your Crucial Trading product. Intec is environmentally friendly and will not alter the colour or texture of your floorcovering.

A huge part of the appeal of our natural floorcoverings is more than just their inspirational aesthetic. To appreciate their tactile quality, you really need to see them up close. You can order up to five free samples of our carpets and rug borders, so you can be sure your selection is both the perfect feel and colour.

Yes. All of our products are available as wall to wall broadloom carpet and to be made into a bespoke rug or runner.

Rugs and runners can be finished with single or double borders, with or without piping. The standard amount of border showing on the rug surface for a single border type is approximately 55mm. If your chosen design has a double border, for example a Cotton Chenille Inner and Linen Boucle Outer, the joint border width will be approximately 110mm. We can offer a 30mm and 80mm border options, please discuss this further with your retailer.