Our Showroom

As Crucial Trading, we opened our first showroom in Westbourne Park Road, London, in 1989, since then the brand has grown amongst the Interior Design community, with 2023 seeing the opening of our Design Hub within the Design Centre, Chelsea Harbour.

A showroom crafted for interior designers and enthusiasts who appreciate the finer aspects of interior aesthetics. This elegant space isn’t just a showroom; it’s a symbol of innovation, craftsmanship, and boundless creativity. Serving as a beacon in the world of luxury flooring, it provides a platform for meaningful engagement with interior designers, specifiers, retailers, and customers alike.

At Crucial Trading, our commitment to pushing the boundaries of luxury carpet design and manufacturing has set us apart as industry trendsetters. The Chelsea Harbour Showroom is a testament to this dedication, ushering in a new era of collaboration, inspiration, and innovation.

This space is a canvas for showcasing our latest designs, concepts, and inspirations, allowing creativity to flourish without limits. From sumptuous textures to vibrant colours and eco-conscious materials, our carpets and rugs epitomise the highest standards of quality and craftsmanship.

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Crucial Trading Showroom – Chelsea Harbour


South Dome
Design Centre
SW10 0XE

Get Directions

020 7376 7100



Opening Times
Monday 9.30am – 5.30pm
Tuesday 9.30am – 5.30pm
Wednesday 9.30am – 5.30pm
Thursday 9.30am – 5.30pm
Friday 9.30am – 5.30pm

Looking For a Local Retailer?

Find a local knowledgeable retailer, hand selected and recommended by Crucial Trading.