About Crucial Trading

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Our Story

Our Story

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Our Process

Our Process

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Begin

1986. Where It Started

1986.

Crucial Trading is founded by David and Janet Green in London. Set up to exclusively produce and sell only natural material floorcovering and remain at the forefront of innovative design.

1987. Bespoke Rugs

1987.

Our bespoke rug service was introduced to the Crucial Trading product range, allowing customers the opportunity to build a rug to match their exacting requirements, which is now fulfilled by a talented team of craftspeople in our Kidderminster workshop.

1988. A New Home

1988.

Continuing to prosper and push boundaries, Crucial Trading move offices from London to Shropshire shortly followed by a warehouse move to Mid Wales in 1991, allowing for more space for ever increasing orders and new products.

1989. Inspiring Showrooms

1989.

The first Crucial Trading showroom opens in Westbourne Park Road, London. A high street presence set to raise further awareness of the brand and for the first time, invite passing footfall to explore the collection and fuel imagination. The second showroom would open in South West London in 1992. Located on Kings Road, within the Chelsea Design Quarter, our presence would be felt at the hub of luxury interior design.

2017. Today

2017.

Crucial remains loyal to innovation and inspiring design with over 100 different floorcoverings in our collection including award-winning ranges such as Mississippi and Fabulous and materials including Sisool. Crucial Trading were the first to create this new blend of floorcovering in the UK, setting a new trend for the combination of tactile Sisal and soft Wool.

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Choice

Choice

Firstly we source the finest quality materials from around the world. Our selection process is meticulous and we only choose materials we think will produce the best floor-coverings.

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Free Samples

Free Samples

Firstly we source the finest quality materials from around the world. Our selection process is meticulous and we only choose materials we think will produce the best floor-coverings.

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Local Retailers

Local Retailers

Firstly we source the finest quality materials from around the world. Our selection process is meticulous and we only choose materials we think will produce the best floor-coverings.

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Peace of Mind

Peace of Mind

Firstly we source the finest quality materials from around the world. Our selection process is meticulous and we only choose materials we think will produce the best floor-coverings.

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Quality Design

Quality Design

Firstly we source the finest quality materials from around the world. Our selection process is meticulous and we only choose materials we think will produce the best floor-coverings.

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Quality Production

Quality Production

Firstly we source the finest quality materials from around the world. Our selection process is meticulous and we only choose materials we think will produce the best floor-coverings.

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Quality Materials

Quality Materials

Firstly we source the finest quality materials from around the world. Our selection process is meticulous and we only choose materials we think will produce the best floor-coverings.

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