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Experience Crucial Trading

Experience Crucial Trading

About Us

Delivering the very best in quality, natural material floorcoverings for nearly 30 years. We’re known for innovating with bold, unabashed use of colour and creative textures and weaves. Discover why our sustainable carpets and bespoke rugs make us worthy of our leading reputation.

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  • Natural Materials

    • wool
    • sisal
    • sisool
    • seagrass
    • coir
    • jute
    wool

    True Survivor

    Wool

    The most popular of floorcovering materials and it’s easy to see why.

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  • Natural Materials

    • wool
    • sisal
    • sisool
    • seagrass
    • coir
    • jute
    sisal

    True Survivor

    Sisal

    Originally used to create strong and resilient twine, we use this stunning material to create graceful and exotic floor coverings.

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  • Natural Materials

    • wool
    • sisal
    • sisool
    • seagrass
    • coir
    • jute
    sisool

    True Survivor

    Sisool

    Like many industry artisans, we know it’s the balance of individual ingredients and components that create a new, distinctive blend.

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  • Natural Materials

    • wool
    • sisal
    • sisool
    • seagrass
    • coir
    • jute
    seagrass

    True Survivor

    Seagrass

    Arguably our sturdiest material, this hardy grass has to withstand all sorts of abuse to be worthy enough to grace your home.

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  • Natural Materials

    • wool
    • sisal
    • sisool
    • seagrass
    • coir
    • jute
    coir

    True Survivor

    Coir

    Grown and handpicked along the Keralan shoreline.

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  • Natural Materials

    • wool
    • sisal
    • sisool
    • seagrass
    • coir
    • jute
    jute

    True Survivor

    Jute

    The Mahanadi Belt monsoon season sees an explosion of healthy, green Jute stems.

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Bespoke Rugs

Bespoke Rugs

Online Rug Builder

Let your imagination run free with our online rug builder, designed with the latest technology and with meticulous detail so you can experience the most interactive, immersive and realistic digital version of your bespoke rug creation.

Create your masterpiece

Inspirational Journeys

Be Inspired

Follow us across social media platforms to stay inspired and see how our beautiful products have been used as the centre of inspiring interior design.

Be Inspired
Endless Combinations

Endless Combinations

Hospitality Collection

Discover our endless swatch combinations with our incredible hospitality builder.

Create a Pattern

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